Self Promotion
Posted by LMReviewsJan 14
Welcome back!
Whether you are an author or a freelance writer a lot of time is spent promoting your work or your ability to produce a specific body of work. I’m finding in my pursuit of both that it’s not just about the work. Of course the writing must be good, but when I contact editors and media/marketing agencies I am promoting myself as well. The public isn’t just buying our words, it is buying into our persona or brand as well.
How often have do people refuse to see a movie because there’s something distasteful or disagreeable about an actor in his or her personal life with little regard to that actor’s ability to perform exceptionally on screen? I’m certainly guilty of it.
So when you are marketing your book or your writing skills, remember you are not just marketing the work, you are marketing your persona/name as a brand. The work or service you provide will be linked to your name setting a certain expectation to the public and those who buy your future work.
I really enjoyed this one along with the booksigning II post. thanks!