The Gift of PR
By LMReviews on Jan 22, 2009 in Multicultural Media, Writing/Freelancing
In marketing books and your brand, it’s obvious to see the benefit of public relations and publicists. At first, I didn’t see the benefit of PR for freelancers. That is, until I starting writing articles that required quotes from experts. I mentioned that I was using Help A Reporter Out to get access to industry experts. The asset that is PR reps, goes beyond gaining access to the experts.
More than just a gatekeeper, PR reps can assist with article ideas, products and services for review. As a result of the relationship that I am fostering with PR reps, I have managed to obtain free books to review from New York publishers, prizes for Sable Lit Reviews contests and a facial at a reduced cost. I just didn’t just get free products and services; I received additional writing material for my blog. And the PR reps, what did they get? Additional exposure for their client.
So, the next time you scoff at having to deal with some expert’s PR person, remember the art of networking and bartering. The PR person is an excellent liaison, providing more than just access to an expert—even when it is you who is the expert.
