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As writers, we aim to get our words to the world and in business; many assume that everyone is their customer. While increasing the volume of greenbacks is a numbers game coupled with the variables of a valuable product and the right timing, the best way to expand a writer’s reach may not be the attempt to appeal to everyone.

            As writers we can take solid guidance from successful and interesting business people. For instance, Nachshon Draiman, Chicago developer of geriatric care facilities and other real estate holdings as CEO of Future LLC, reached success by utilizing at least two keys in the entrepreneur playbook:

1.     Nachshon Draiman found a specific niche within which to serve.

2.     Solving a problem within that niche, Nachshon Draiman discovered a way to serve the people within that niche better.

Often as writers, we view success in terms of getting published, but what happens next? For some, it’s a hamster’s wheel of generating more products for increased success. For others it’s using the product of their words to make life better for readers and writers alike. While the publishing world has a place for both, decide to which category you get the most out of your writing career.

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