
A Guest Non-Fiction Review by Mike of Artists Inlet Press




Mr. Postman’s book Amusing Ourselves to Death, written a decade earlier, explains the years leading up to our Aldous Huxley Brave New World condition. This volume traces our plight over centuries leading to the implications of the book’s subtitle, “The Surrender of Culture to Technology.” Just as with Amusing, Postman’s insights lead us to another so-that’s-what’s-going-on! revelation.
What happened to us, as a western society, as a culture? We’ve evolved over centuries, never the same from one to the next. But as the author reminds us, we tend to trace our cultural history over a long span by focusing on technological innovations — the printing press, the industrial revolution, the assembly line, the computer. Our mistake is in assuming that we remain pretty much the same, that we just live in different technological surroundings. This ignores the fact that not only do we change our environment, but the developed technology changes us as well. And there is the key to understanding where we are today.
Marshall McLuhan’s famous epigram, “The medium is the message,” was always difficult for me to grasp, let alone accept. I mean, if someone calls me and says that a riot has erupted downtown, the information is clear whether I receive it on the phone or the radio. This book made the process clear by tracing the way the media message has been delivered over the past five centuries. What becomes apparent to even a cursory reading of Technopoly is the meaning of the word “message.” Postman clearly demonstrates that a message involves more than a simple transfer of facts; it involves the significance of the facts, how we comprehend them, and infer meaning from the circumstances of their delivery. This is largely determined by the medium. We can think of the difference between standing on a street corner, witnessing a brutal beating, and reading about it in the newspaper.
The book elaborates three historical stages to describe the changes in information delivery. The first of these begins with the Middle Ages and continues through the early signs of industrial revolution. The author refers to society during this period as “Tool Users.” It was a time when the daily work habits of people were separate from their beliefs; the implements used to farm or build cathedrals had little to do with their views on life or God . With the advent of industry, organized and efficient, we entered the “Age of Technology,” remaining there through most of the twentieth century.
Postman goes out of his way to avoid diminishing the effects of science and medicine; the machinery which made a forty-hour week possible and the discovery of penicillin. But to fully accept the book’s premise, that we are being shaped by the way we are fed information, requires a suspension of bias. Anyone in love with technology will be hard-pressed to accept the author’s viewpoint, especially as he describes the current age which he calls “Technopoly” in which society reveres technology for its own sake with no regard for consequences.
His claim that the average citizen has become less significant in our landscape of technological innovation and the notion that progress, in the sense of social betterment, has become irrelevant might be difficult to admit. That the medium influences the message is clear, but the reader’s response might be a shrugged “So my iPod is more important to me than the songs on it. So what?” But this misses the point. Postman’s book wasn’t written as an indictment, but rather as an exposition of the processes by which media determines the message we receive. His arguments are accessible and informative. We must draw our own conclusions regarding the benefits of technology. Postman is only a messenger. The reader needs to recognize the medium and interpret the message against today’s social landscape.
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Mike lives in Florida as a retired high school English teacher. He devotes most of his time working on his websites and writing on Artist’s Inlet Press. This becomes a marriage of productivity and convenience because Florida summers tend to keep people inside away from the heat. His writing output tends toward social criticism. Mike’s hero is Jack Kerouac.